Business Decision Making Project

Business Decision Making Project

There are a number of companies and organizations that run various businesses, however, the running of such businesses is not always smooth or might open up new opportunities in which the company might capitalize on in order to achieve its organizational goals or increase its profitability. Airtel Company is an Indian-based international network service provider whose mission is to strive to enhance its user’s experience while building a long lasting relationship with them through delivering better services at all times. It provides unique service options that are tailored to meet the needs of each and every one of its clients. Whether it is SMS plans, calling plans, internet plans or even roaming plans, Airtel has flexible affordable plans. Despite this fact as in any other company, there are challenges which do arise in the running of businesses. This paper focuses on some the problems affecting Airtel Company.

Problem Statement

Operating a business that creates a platform which facilitates communication between people within a country and the outside world is a challenging affair. The main problem that affects Airtel comes from its competitors (Bhattacharya & Michael, 2008). When communication facilities advanced from telephones booths to handheld devices, there was a need for network service providers. Airtel was not among the first companies to offer communication services to the public. This was a big blow since by the time it started operating, different companies had already put their roots firm in the public and clients had already developed loyalty to the brand they were more familiar with (Bhattacharya & Michael, 2008). This posed a major challenge for Airtel in trying to build a customer base in the midst of its ‘giant’ competitors. As a result of this late establishment in an ever competitive field, Airtel experienced stunted growth for a while and the company had to come up with better strategic plans to help it create a customer base and be successful in its operations. From this, it can be noted that an enormous challenge faces Airtel in the operation of its business. Gathering data and using research variables helps elaborate the problem more.

Research Variable

The wide gap set by competitors in the field in areas such as having a big number of clients, providing better services or having established more structures to facilitate communication can serve a research variable. The problem that Airtel faces in running its operations comes directly from the delay in establishing itself in the market hence why it is struggling in the market (Gwinner, Gremler & Bitner, 1998). This research variable can be measured either qualitatively or quantitatively.

Research Methodology

Qualitative or quantitative data regarding the research variable can be collected through various statistical methods. Methods such as sampling and observations, user feedback, use of research materials, and consulting existing company records can be used (Anderson, Sweeney & Williams, 2011). Through sampling a group of people in the public in relation to those who use telecommunication services, the company can determine how many people use the different services that are often provided such as, messaging, making calls, accessing the internet and roaming. In addition to this, observations can be used in the study. Airtel can make observations on the services communication companies offer and determine which services are being used more by the public and devise ways to improve on similar services that they provide and close the gap created by its competitors (Bhattacharya & Michael, 2008).

Data can also be collected from user feedback. Establishing an efficient and reliable customer service that is confidential, social and offers special treatment tends to build a strong relationship with customers. Through this relationship, the company can get views from the public regarding the company’s services (Gwinner, Gremler & Bitner, 1998). This feedback is useful in determining which areas need changes in order to keep up good customer experience and increase profit margins. Furthermore, data can also be gathered from the use of research materials or questionnaires, advertisements, and internet posts which can be found in gazetted or on various internet web pages. Data gathered can either be qualitative and/or quantitative. Quantitative data collection methods are usually randomized samples and rely on structured diverse data collection instruments. Quantitative data provides measurable values which can be represented in form of real numbers (Zikmund, Babin, Carr & Griffin, 2013). Data can also be gathered from qualitative methods, but unlike quantitative data, qualitative data defines non-measurable values of the variable under question, for instance, the levels of customer satisfaction. Gazetted material can be a good source of quantitative data whereas qualitative data can be derived from observations (Bryman & Bell, 2015).

Apart from the above sources, existing company records are a good source for gathering data. Airtel can compare its records with those of its competitors thus enabling it to determine how the differences between itself and the competing companies impact the overall revenue generated. Depending on the magnitude of the differences existing between Airtel and its competitors, the management can set out strategies and policies that will curb the difference thus leading to an increase in overall company’s productivity (Kuo & Yu, 2006).

Validity and Reliability of Collected Data

The collection of valid and reliable data is the key element of every research study. If by chance the data gathered is invalid or unreliable, it can lead to incorrect and misunderstood views of a particular problem. This is why the company should have a special unit within its departments or as a single entity whose purpose will be to confirm the validity and reliability of data collected from various sources (Kuo & Yu, 2006). These units should also ensure that data is gathered from credible sources. Despite this, there are several issues that can confirm or reject the credibility of sources. Let us take this, for example, a published journal usually gets its credibility from the reputation the author has in the field or how users have rated the author’s work. Both positive and negative reviews play roles as deciding factors. The popularity of the author also tends to result in popularity of their work and thus enhances the credibility. Furthermore, it can be noted that hundreds of thousands of publications of research findings have been made in the recent years. Therefore, it is important to perform research from a particular time period to enhance reliability and validity of the research findings (Bryman & Bell, 2015).

In conclusion, there are a lot more challenges that Airtel Company and other organizations go through. We can clearly say that companies face diverse problems as time goes and that the continuous advancement in technology is changing how companies perform their operations (Brooks & Weatherson, 2000). With this inevitable change that technology brings, companies have to adapt and adopt new methods of gathering quantitative and qualitative data to solve various problems affecting them.


Anderson, D. R., Sweeney, D. J., & Williams, T. A. (2011). Fundamentals of business statistics. Cengage Learning.

Bhattacharya, A. K., & Michael, D. C. (2008). How local companies keep multinationals at bay. Harvard Business Review86(3), 20-33.

Brooks, I., & Weatherston, J. (2000). The business environment: Challenges and Changes. Ft Press.

Bryman, A., & Bell, E. (2015). Business research methods. Oxford University Press, USA.

Gwinner, K. P., Gremler, D. D., & Bitner, M. J. (1998). Relational benefits in services industries: the customer’s perspective. Journal of the academy of marketing science, 26(2), 101-114.

Kuo, Y. F., & Yu, C. W. (2006). 3G telecommunication operators’ challenges and roles: A perspective of mobile commerce value chain. Technovation26(12), 1347-1356.

Zikmund, W. G., Babin, B. J., Carr, J. C., & Griffin, M. (2013). Business research methods. Cengage Learning.

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