Consumer Behavior: Our Everyday Idols by Dr Nicole Hartley Case Study

Strictly just answer the questions in essay form below. No introduction required.

1) Explain classical conditioning learning theory that apply to the way in which viewers form their perception of reality based on reality TV programs. Give 2-3 examples.

2) How are these programs influencing our consumer purchasing decisions, particularly for products in intrinsically linked industries as food reality & home improvement entertainment. Give 2-3 examples each.

3) Does a viewer’s level of involvement with the reality-based TV program-the degree of interactivity with the show (i.e having the option of voting for or against contestants)-impact their perceptions of the show. Explain and give examples of elaboration likelihood model and informational theory versus transformational theory

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