The introduction of the television and massive use of the internet led to businesses embracing the new threat from the voice of the consumers. The increased use of the social media led to the consumers having power over the businesses in the social context since they had a platform to air their views concerning their satisfaction from different firms. The report is aimed at exploring how the social media platforms can influence the corporate identity, help to shape the image and further connections to both external and internal stakeholders. The research discusses how the corporate identity of a firm is affected by the social media platforms, specifically on increasing the awareness of the customers of the firm in the social media context, the improvement of the communication process with the public as well as the customer review, comments, and recommendations provided in these platforms.
The research also examines the corporate image and how the same is affected by the social media platforms. Company differentiation is one of the fundamental concepts discussed on how it influences the corporate image. The identity objectives, as well as the communication between stakeholders, the company, its workers and the investors, are discussed. The impact of social media platforms is discussed and how it affects the reputation and corporate advertisement. Notable evidence is utilized to support the use of corporate advertisement as an approach to ensure the firms are reputable. The businesses, therefore, are to decide on whether they will continue with their operations as they had done before, or they will incorporate the social media platforms in their strategy.