Effective Communication

Effective Communication

Communication is said to be effective if the information passed by the sender is clearly understood by the recipient. Effective communication is based on the following criteria, that is, it should be resourceful (good use of energy and time), compatible (congruency of both verbal and non-verbal forms), relation creation (heightening relations among individuals) and influence (ability of sender to initiate change of decision of recipient). Effective communication aids and plays a part in development of products, relationships with clients and management of the human resource (Noe 62). Impacts of effective communication are:


Concrete Relationships and Teambuilding

Effective of communication strengthens relations among the workers and their outsiders (Guffey 17). Loyalty and trust are heightened by effective communication targeting needs of individuals, critical information conveyance and provision of constructive and optimistic feedback. In the case of outsiders, a strengthened relationship helps build concrete communication on goods and services. In team building, it heightens coordination between different hierarchical levels of the organization. This helps them find more diplomatic solutions to their disputes and social problems.

Creativity and Invention

Clear and efficient communication can initiate creation of new methods and ideologies. Employees who clearly know what’s beneficial for their organization can identify gaps for reducing difficulties in operation. Employees are more likely to initiate ideas if they know management will have a positive outlook and an optimistic feedback on initiation and implementation of the ideas. In the case of the consumers, ideas can aid in improving the quality and standard of goods and services.

Workers Motivation

An employee’s salary is not their only issue but they also embrace optimistic feedback from their bosses. When workers are content with their working environment, they tend to be more efficient in performance of their tasks. Failure to create a favorable working environment creates stress, confusion and frustration among the workers. Employers can inhibit this by practicing clear, transparent and open communication.

Ineffective Communication

Ineffective communication refers to disturbance of open effective communication. A good illustration is when a sender writes a message to a recipient unable to read. Another example is one speaking a language not understood by the recipient or lack of eye contact (Cooper 172).

The following is an illustration showing poor communication in the workplace.

Poorly Written Emails

At instances, emails may contain unclear information. Emails among workers and their superiors may not be responded to due to ambiguity and distortion. A good illustration is a superior writing an email message without any subject. The subordinate may miss to unravel the message and might delete it entirely (Guffey 188).

Effects of Ineffective Communication in Business

Reduced effectiveness

Distorted communication in workplace can inhibit effectiveness at various levels. For example documentations that may need proofreading due errors, unclear speeches, memos that need clarifications can greatly affect performance.

Reduced Motivation and Innovation

Where there is poor communication in the organization, employees become de-motivated. They tend to be less enthusiastic and idea generation is low. This tends to in turn lead to reduced productivity in terms of quality and standard.

 Misappropriations and errors

Distorted communication from the supervisor can initiate confusion among the employee on the intended tasks. Misunderstandings on communication can give rise to unintended errors in performance of duties. Clarity must be prioritized in all forms of communication to reduce distortions to a lower level.

Remedies to Ineffective Communication

Certain measures can be implemented in business organizations to effect performance. They include; establishing clear modes of communication that are available to everyone in the organization, encouraging upwards communication implementing regular training programs on culture and languages for domestic and international workers (Tourish 725).


In conclusion, inhibiting obstructions will raise effective communication odds. The sender of the information and its consequent recipient need to be attentive and place priority on each other. They can do this by maintaining eye contact, careful listening and avoiding external distractions. With implementation of such in businesses, more productivity will be obtained.

Works Cited

Guffey, Mary Ellen, and Dana Loewy. Business communication: Process and product. Cengage Learning, 2010.

Noe, Raymond A., et al. Gaining a competitive advantage. Irwin: McGraw-Hill, 2003.

Cooper, Donald R., Pamela S. Schindler, and Jianmin Sun. Business research methods. Vol. 9. New York: McGraw-Hill Irwin, 2006.

Tourish, Dennis, and Paul Robson. “Sensemaking and the distortion of critical upward communication in organizations.” Journal of Management Studies 43.4 (2006): 711-730.



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