2. Identify and give examples of the four major categories of strategic alliances.
All work must be free of any form of plagiarism. Put written answers into your own words. Do not simply cut
and paste your answers from the Internet and do not copy your answers from the textbook. Be sure to refer to
the course syllabus for more details on plagiarism and proper citation styles.
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Fourteenth Edition, 2012
Philip Kotler and Kevin Keller
Pearson Prentice Hall