Marketing Management-Identify and give examples of the four major categories of strategic alliances.

Essay 1

2. Identify and give examples of the four major categories of strategic alliances.

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Text:
Author(s):
Publisher:
Study Guide
www.calcoast.edu
Phone: 714-547-9625 Fax: 714-547-5777
Marketing Management
Fourteenth Edition, 2012
ISBN-13: 9780132102926
Philip Kotler and Kevin Keller
Pearson Prentice Hall

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