Organizational Behavior Environment

Organizational Behavior Environment

The organizational behavior in a given environment has evolved over the years from an initial classical management concept into a complex school of thoughts. According to Hebb. (2011), organization behavior continues to show diversity in response to the constantly changing environment and thriving business’ cultures within which various businesses operate. Organizational behavior environment involves the study of the performance of an individual or a group of people and their activities within the surrounding of the organization that impact their performance, operations and resources. The evaluation of environmental behavior environment is based on theories involving internal and external environment that seek to observe the organization behavior perspective within a given organization. Hebb (2011) asserts that crafting a corporate that is effective is a cumbersome activity and involves understanding the behavior of the parties that play part in the organization (Hebb, 2011). The author observes that the effectiveness of a business is based on comprehending employee’s behaviors within the business environment. Similarly, Wearing (2011)  observes that the ultimate work in a business is based on the behavior driven actions of party’s involved with in the business either individually, collaboratively or through technological collaboration. The paper, therefore, seeks to critically analyze a selected company to discuss its organizational behavior within its operational surroundings.

The research discusses the stipulated case by applying the Genentech Company that is ranked eleventh amongst the hundred best exiting companies to analyze its organizational behavior. Genentech Company is a biotechnology corporation that works as a subsidiary of Roche. The firm is therefore involved in the use of science to seek medical solutions to essential medical needs to treat patients affected by severe medical conditions.

Amplifying Effect

According to McIntire and Donnell (2012), amplifying effect in an organization behavior involves the Logical and moral influences stipulated by an organization as its crucial ethos. Ethics therefore seeks to ensure that responsibility is highly emphasized to ensure that empirical support involving normative claims are observed. It therefore considers the relationship between the code of conduct and employees attitude within the organizations environment that links integrity and the performance of an organization based on employee’s productivity (McIntire & Donnell, 2012). Wearing (2011) postulates that Genentech Company is highly inspired in the pursuit of the highest value of virtuousness characterized by human impact and moral goodness. The author asserts that the company is involved in the production of solutions to instances that affect humans such as chronic diseases. The company’s effort to meet its obligation is characterized by the highest observation of ethical issues and moral goodness aimed at the realization of the best human conditions. The author states that the Genentech Company is based on moderation that goes beyond the “do no harm” assumption emphasized on the ethical codes. Research by Kurisu (2015) reveals that the organization’s operations are based on tonic and phasic types of virtuousness that facilitate the amplifying dynamics that are more actionable. The author states that buffering dynamics are utilized by the organization to ensure that harmful effects are minimized at all cost (Kurisu, 2015).

Pro-Social Behaviors

Wearing (2011) argues that pro-social behaviors involves the provision of starting point for the consideration of the pro-environment action that involve extensions that include non-human beneficiaries of helping. The author asserts that pro-social behaviors focuses on the psychological exploration of the pro-environmental behaviors through moral norm-activation and value belief norm expansion, negative state relief and green guilt as well as bystanders intervention that provides actionable measures that requires to be taken into consideration to address environmental problems. Kurisu (2015) states that Genentech Company is characterized by voluntary behaviors that seek to benefit others. The author asserts that Genentech company as a biotechnological organization seek to ensure that the pro-social behaviors are highly moderated to ensure that sharing, helping and consolation remains their main motive to help individuals with needs (Kurisu, 2015). The employees at the Genentech Company therefore strive to employ pro-social behaviors such as sharing, helping and consolation to facilitate the well-being of others.

Positive Deviance

According to Pascale, Sternin and Sternin (2010), positive deviance involves the approaches to behavioral and shared variations. The aspects are based on reflection that in various communities, different individual exist with uncommon but successful behaviors that facilitate finding a better solution to a problem despite facing similar challenges. The authors asserts that this concept dates back in 1970s  in nutrition research where it was observed that despite variations in  poverty levels, some poor families still had well-nourished clans (Pascale et al., 2010). Similarly, Wearing (2011) points out that the Genentech Company utilizes collective knowledge and resources to craft better medical solutions that facilitates the well-being of other people in need of medical facilities based on research by the organization. The author observes that the organization is based on operations that involves strategies which encourages shared responsibilities in the research, testing and the implementation of medicinal drugs as certified and reliable remedies to patient’s ailments.  Collaborative sharing of knowledge facilitate research and information gathering with an aim of meeting a particular need.

Conscious Capitalism

Mackey and Sisodia (2013) states that Conscious Capitalism involves ethical behaviors that recognize crucial long term approaches of an organization based on economical observations. The authors asserts that leaders are involved in the conscious capitalism through creation of conscious businesses. Genentech Company is composed of leaders that are equipped with qualities that facilitate the management of the economic environment. This seeks to ensure that the organization is operational on the budgeting frame.


Kurisu, K. (2015). Pro-environmental behaviors. New York: Nova Science Publishers.

Mackey, J., & Sisodia, R. (2013). Conscious capitalism: Liberating the heroic spirit of business. Boston, Mass: Harvard Business Review Press.

Pascale, R. T., Sternin, J., & Sternin, M. (2010). The power of positive deviance: How unlikely innovators solve the world’s toughest problems. Boston, Mass: Harvard Business Press.

Wearing, M. (2011). Social identity. New York: Nova Science Publishers.

McIntire, R., & Donnell, P. (2012). Integrated circuits, photodiodes and organic field effect transistors. New York: Nova Science Publishers.

Hebb, D. O. (2011). The organization of behavior: A neuropsychological theory. New York: Wiley.

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