ROLE OF SOCIAL NETWORKING PLAY IN MASS COMMUNICATION

ROLE OF SOCIAL NETWORKING PLAY IN MASS COMMUNICATIONS

Topic

The role Twitter plays in mass communication after 2006 among college Students in the USA.

Research question

How does spending a lot of time on Twitter as a student contribute to and influence mass communication?

Twitter

The research will Study Twitter and its role on mass communication because since people started using it in 2006, it has had its share of influence on how information passes to many people living in different parts of the world. Twitter has managed to attract college students because it provides a platform where they can be able to link and interact with their favorite Celebrities.  Most college students also love fancy clothes, and Twitter has provided a platform where young college students can like and like and follow Twitter updates from their best fashion houses and companies. The research will help further to explore whether the college students only look for specific information from Twitter when they log in, or there is a high likelihood of reading other exciting news that was not part of their original search.

The research will also focus on determining the average amount of time a college student can spend on twitter a day and how it influences the movement of information. The research on how much the college students spend on Twitter is motivated by the fact that most students often spend some time to surf the internet using mobile phones while others like using laptops. It is therefore critical to investigate how often the students use Twitter and its influence on mass communication considering the fact millions of messages are exchanged through Twitter with a short duration of time.

Another critical point that the research will consider is the reason why the Students would prefer getting their news from Twitter as opposed to the traditional sources of news like newspapers. The research will explore whether United States of America college students find Twitter to be more reliable when compared to other forms of mass media like television networks and the radio. The research will also seek to establish whether the speed of passing messages and communicating to many people using Twitter has played a role in making Twitter attractive to the college students as medium for mass communication. The research paper will also interrogate the unique characteristics of Twitter that allows makes it have a following among the young people and whether it has the distinct advantage of fitting into their lifestyle.

Another area that the research paper will dwell on is on the impact Twitter has created on the traditional media houses that have embraced it. It is common for media houses to run their twitter pages and the research will be seeking to establish whether the media houses that are not active on Twitter are likely to lose some of the college students that are very attached to Twitter. The paper will further seek to determine whether the number of hours spent on TV by college students before 2006 has reduced with Twitter gaining popularity in the recent years. The research will also assess whether there are some college students that never bother to get information from the traditional newspapers and television networks but instead prefer getting all their news or new information from links provided by different people on Twitter.

The research paper will also seek to determine the role of Twitter in general elections in America since 2006. The paper will seek to explore whether more college students are driven to participate in politics through twitter. It will also find out whether there are groups of college students that have lost interest in politics as a result of the information they sometimes encounter on social media. The research will also seek to find out whether students politics have been shaped by Twitter from 2006. It will explore whether the traditional methods of campaigning using meetings and sports have been overtaken by the use of Twitter. The research will be determining the effectiveness of Twitter in passing messages to many people as well as how it has contributed to the distortion of information and fake news. It will seek to whether college students can differentiate between the truth and fake story on twitter.

Methods

The research will consider gathering facts about college students using the available information from both the academic and online sources. The research will also interrogate surveys that have previously been conducted on some colleges in the United States and determine their conclusions. The outcome of the research will be based on the outcome of analyzing information from different sources and come up with conclusions.

Annotated bibliography

Boyd, D., 2014. It’s complicated: The social lives of networked teens. Yale University Press.

The article discusses how social media platforms like twitter have impacted on the lives of teenagers. The information contained in the source is relevant to the study because some teenagers are college students. The source will be useful in providing information on how Twitter becomes a part of life for the young people. The information provides insight on how young people are relying on Twitter for different things including education.

Bruns, A. and Moe, H., 2014. Structural layers of communication on Twitter. In Twitter and society (Vol. 89, pp. 15-28). Peter Lang.

The source is vital in understanding how information moves along on twitter and whether it has a potential of reaching the masses. Without understanding how communication flows on Twitter, it is difficult to understand its role in mass communication. The source is therefore critical to creating the link between people using Twitter and mass communication.

Johnson, J., 2012. The power of Twitter. British Journalism Review23(4), pp.15-17.

The source discusses the influence that twitter has since 2006, most journalists have seen their followers increase and can reach a greater number of people compared to the past. The source further explains that Twitter has given people the power to express their ideas. The source will be critical in explaining how twitter has been instrumental as the students use it to express their ideas as well as frustrations.

Junco, R., Heiberger, G. and Loken, E., 2011. The effect of Twitter on college student engagement and grades. Journal of computer assisted learning27(2), pp.119-132.

The source analyses how Twitter has played a role in increasing the engagement between the students and their teachers. The source also explains whether there is an existing connection between using Twitter for learning and getting better grades. The source will help in showing how some students may be using Twitter to learn and pass information. The source will, therefore, be used to show how Students pass and consume huge volumes of information on Twitter in their learning activities.

Ju, A., Jeong, S. H., & Chyi, H. I. (2014). Will social media save newspapers? Examining the effectiveness of Facebook and Twitter as news platforms. Journalism Practice, 8(1), 1-17.

In the current times twitter has become one of the platforms where newspapers, bloggers and other writers are distributing their information or rather news. This is due to its increased popularity and therefore leading to a greater audience. This source will be helpful in relating the level of audience in twitter as compared to other social media platforms and therefore showing its effectiveness.

Kushin, M.J. and Yamamoto, M., 2010. Did social media really matter? College students’ use of online media and political decision making in the 2008 election. Mass Communication and Society13(5), pp.608-630.

The source critically evaluates the role social media sites like twitter were used to influence college students during the 2008 elections. The information is relevant to the research because it shows the level on the influence that information passed through Twitter has on college students. The source will be used to determine the role Twitter plays in influencing young voters most of whom are college students.

Kwak, H., Lee, C., Park, H. and Moon, S., 2010, April. What is Twitter, a social network or a news media?. In Proceedings of the 19th international conference on World wide web (pp. 591-600). ACM.

The source contains arguments on why Twitter can be viewed as being part of media because plays a key role in breaking news worldwide. The source is relevant is relevant to the research because it has facts on how Twitter is influencing mass communication. The source will be used to explain how twitter can be viewed beyond a social site.

Larsson, A.O. and Moe, H., 2013. Twitter in politics and elections: Insights from Scandinavia. Twitter and Society. New York: Peter Lang, pp.319-330.

The source dwells on showing how political actors are using Twitter to influence the decisions that voters make during elections. The source is critical to the research because it shows that information posted on Twitter can change the beliefs of different groups of people. The source will further help in explaining how Twitter has been used to influence masses and voters.

Lasorsa, D.L., Lewis, S.C. and Holton, A.E., 2012. Normalizing Twitter: Journalism practice in an emerging communication space. Journalism studies13(1), pp.19-36.

The source explains how blogging has changed the way journalists pass information to the masses. College students own write blogs where they write about different topics and get feedback from their friends. Most blogs are found on Twitter pages and therefore the source is relevant to showing the role of Twitter in mass communication. The source will be used to compare traditional media houses and journalism has changed after the introduction of Twitter.

McKinney, B.C., Kelly, L. and Duran, R.L., 2012. Narcissism or openness?: College students’ use of Facebook and Twitter. Communication Research Reports29(2), pp.108-118.

The source discusses whether social media sites like Twitter breed narcissism. The source shows social media can change people’s behaviors including the behavior of college students. The source is therefore important to the research in showing that Twitter has the potential to pass information and change the way people think and think.The source will be used to explain the behavior of college students when using Twitter.

Weller, K., Bruns, A., Burgess, J., Mahrt, M. and Puschmann, C., 2014. Twitter and society (Vol. 89, p. 447). P. Lang.

The source interrogates how Twitter has changed the lives of people. Twitter is used to spread information and new facts and people start condition their lifestyle based on the information. Twitter is therefore powerful in passing information and the changes brought about to the society are evident. The source is therefore critical to the research because it builds a link between information passed on Twitter and the changes that have occurred in the society.The source is critical in explaining the changes in the society that have been  brought about by the power of Twitter influencing the masses.

                       References

Boyd, D., 2014. It’s complicated: The social lives of networked teens. Yale University Press.

Bruns, A. and Moe, H., 2014. Structural layers of communication on Twitter. In Twitter and society (Vol. 89, pp. 15-28). Peter Lang.

Johnson, J., 2012. The power of Twitter. British Journalism Review23(4), pp.15-17.

Ju, A., Jeong, S. H., & Chyi, H. I. (2014). Will social media save newspapers? Examining the effectiveness of Facebook and Twitter as news platforms. Journalism Practice, 8(1), 1-17.

Junco, R., Heiberger, G. and Loken, E., 2011. The effect of Twitter on college student engagement and grades. Journal of computer assisted learning27(2), pp.119-132.

Kushin, M.J. and Yamamoto, M., 2010. Did social media really matter? College students’ use of online media and political decision making in the 2008 election. Mass Communication and Society13(5), pp.608-630.

Kwak, H., Lee, C., Park, H. and Moon, S., 2010, April. What is Twitter, a social network or a news media?. In Proceedings of the 19th international conference on World wide web (pp. 591-600). ACM.

Larsson, A.O. and Moe, H., 2013. Twitter in politics and elections: Insights from Scandinavia. Twitter and Society. New York: Peter Lang, pp.319-330.

Lasorsa, D.L., Lewis, S.C. and Holton, A.E., 2012. Normalizing Twitter: Journalism practice in an emerging communication space. Journalism studies13(1), pp.19-36.

McKinney, B.C., Kelly, L. and Duran, R.L., 2012. Narcissism or openness?: College students’ use of Facebook and Twitter. Communication Research Reports29(2), pp.108-118.

 

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